Blog

Notes, ideas, and useful starting points.

Keep long-form content in Markdown and let this page handle the listing.

15 Apr 2025

Why Static Websites Beat WordPress for Small Business in 2025

WordPress powers 43% of the web, but for most small businesses it's overkill. Here's why static sites consistently outperform WordPress on speed, security, and total cost of ownership.

Read article →

28 Mar 2025

Core Web Vitals Explained: What Small Business Owners Actually Need to Know

Google's Core Web Vitals directly affect your search rankings. Here's a plain-English breakdown of LCP, INP, and CLS — and what to do if your scores are failing.

Read article →

10 Feb 2025

How to Write Website Copy That Converts (Without Hiring a Copywriter)

Most small business website copy talks about the business instead of the customer. Here's a simple framework for writing copy that drives enquiries — no copywriter needed.

Read article →