Hi, I'm Alex. I Build Fast Websites for Small Businesses.
I'm a freelance web developer based in London. I've spent the past 8 years helping small businesses ditch slow, overpriced websites for clean, performant static sites that actually convert.
From Agency Developer to Focused Freelancer
I spent five years at a London digital agency building websites for brands you'd recognise. I learned a lot — but I also learned that big agency overhead usually means small business clients get under-resourced, over-billed, and forgotten after launch.
I started PixelShot Studio to do things differently: focused projects, direct communication, and websites built on modern technology stacks that outperform the average WordPress site in every benchmark.
My speciality is the Astro framework — a modern static site builder that lets me ship websites that score 95+ on Lighthouse without sacrificing design quality. Every site I build is fast, accessible, and built to rank.
The Principles Behind Every Project
Performance First
Every decision — from architecture to image format — is made with load time in mind. Fast websites rank higher and convert better.
Honest Communication
You'll always know where your project is. I reply to messages within 24 hours and flag blockers immediately, not at the next check-in.
Outcome-Oriented
I care about the business result, not just the build. If a feature won't help you generate leads or sales, I'll tell you.
Clean, Maintainable Code
No bloated frameworks, no magic plugins. The code I write is readable, documented where it matters, and easy to hand off.
Accessible by Default
Accessible websites are better for everyone and rank better in search. I build to WCAG 2.1 AA on every project.
Long-Term Thinking
I design sites to last. Technologies I use have strong communities, long support windows, and low maintenance overhead.
Tools I Use Every Day
Relationships That Outlast the Project
"Our new website loads in under a second and enquiries have gone up by 40% in the first month. The whole process was smooth, transparent, and delivered ahead of schedule."
Sarah Mitchell
Founder, Bloom Interiors
"We needed a professional website that matched the quality of our firm. The result exceeded expectations — clean, fast, and perfectly on brand. Our clients constantly comment on it."
James Okafor
Director, Okafor Legal